Artificial Intelligence (AI) has revolutionized various industries, including the art world. AI-generated art refers to artwork that is created using algorithms and machine learning techniques based on the text based prompts given by the input.

This does mean that you will likely have to spend time on an AI Prompt engineering course to ensure you can provide the best results. 

These algorithms analyze vast amounts of data and generate unique and original art pieces. In recent years, there has been a growing interest and popularity in selling AI-generated art, with artists and collectors alike intrigued by the possibilities it offers.

Considerations for Selling AI-Generated Art 

When it comes to selling AI-generated art, there are several legal considerations that artists and buyers need to be aware of. These considerations revolve around copyright and intellectual property rights, fair use and transformative art, as well as licensing and royalties. Following are some major consideration concerning selling AI-generated art:-

  1. Copyright and Intellectual Property Rights
    1. One of the primary legal considerations for selling AI-generated art is copyright and intellectual property rights. Copyright law grants exclusive rights to the creators of original works, including visual art, and protects these works from unauthorized reproduction, distribution, and public display.
    2. However, the question of who owns the copyright to AI-generated art is complex. In some countries, copyright law generally grants ownership to the human creator of the work. Since AI algorithms create the art, there is debate about whether the AI or the human programmer should be considered the creator.
    3. Moreover, where AI is not recognized as a legal author (AI-generated art may not be eligible for copyright protection)  there exist uncertainty and poses challenges for artists and buyers in terms of ownership and protection of AI-generated artworks.
  2. Fair Use and Transformative Art
    1. Fair use is another important concept to consider when selling AI-generated art. Fair use allows limited use of copyrighted material without permission from the copyright owner, typically for purposes such as criticism, commentary, news reporting, teaching, scholarship, or research.
    2. When it comes to AI-generated art, fair use can be a contentious issue. AI algorithms often incorporate existing copyrighted works, such as images or music, to create new art. 
    3. Transformative art is a related concept that can come into play when selling AI-generated art. Transformative art takes existing copyrighted works and adds new creative elements, resulting in a new and different work.

     3. Licensing and Royalties

  1. Artists and buyers of AI-generated art should also consider licensing and royalties. Licensing allows artists to grant others permission to use their copyrighted works in exchange for compensation. With AI-generated art, licensing agreements can help clarify ownership and usage rights.
  2. Royalties, on the other hand, are payments made to the original creator of a work based on its subsequent sales or usage. In the context of AI-generated art, determining who is entitled to royalties can be challenging. If the AI is considered the creator, it may be difficult to establish a framework for royalty payments.
  3. Overall, navigating the legal landscape of selling AI-generated art in the various parts of the world requires an understanding of copyright and intellectual property rights, fair use and transformative art, as well as licensing and royalties.


Where to Sell AI Art

There are several online marketplaces where artists can sell their AI-generated art. These platforms provide a global reach and a wide customer base. Some popular platforms for selling AI art include Etsy, Redbubble, Society6, and Saatchi Art.

Marketplaces for Selling AI-Generated Art and Benefits 

1. Etsy: Etsy is a well-known marketplace for handmade and unique products. It provides a platform for artists to sell their AI-generated art as digital files or physical prints. Etsy offers various features that can help artists reach their target audience, such as customizable listings, SEO optimization, and a built-in community of art enthusiasts. It offers a community of art enthusiasts and customizable listings that can help artists showcase their AI art effectively. Optimizing listings with relevant keywords and engaging with the Etsy community can improve visibility and sales.

2. Redbubble: Redbubble is a print-on-demand platform that allows artists to upload their AI-generated artwork and sell it as a wide range of products, including clothing, home decor, and accessories. Redbubble takes care of the printing, shipping, customer service, production and shipping of products, making it a hassle-free option for artists. It also has a wide range of products available, allowing artists to offer their AI-generated art on various merchandise. Utilizing social media and promoting their Redbubble store can help artists gain visibility.

3. Society6: Society6 is another popular platform for artists to sell their AI art. It offers a wide range of products, similar to Redbubble, and provides artists with a global audience. Society6 also offers promotional tools and a community of artists for networking and collaboration. Society6 offers a global audience and a wide range of products for artists to showcase their AI-generated art. Building a strong brand and actively promoting their Society6 store can help artists succeed on the platform.

4. Saatchi Art: Saatchi Art is a curated online art gallery that showcases and sells original art, including AI-generated art. It provides artists with the opportunity to reach a more traditional art-buying audience and offers additional services such as art advisory and curation. It offers additional services such as art advisory and curation, which can be beneficial for artists looking for guidance and exposure. Building a strong portfolio and submitting high-quality work can increase the chances of being featured on Saatchi Art.

5. Other platforms: In addition to the aforementioned platforms, there are other options available for selling AI-generated art. ArtStation is a platform specifically designed for artists and provides a portfolio-based approach to selling art. Zazzle is another print-on-demand platform that allows artists to sell their AI art on various products. ArtStation offers a portfolio-based approach, allowing artists to showcase their AI-generated art in a professional manner. 

Selling AI Art: Image Files and Merchandise

When selling AI-generated art, artists have the option to sell it as digital image files or create and sell merchandise based on their AI art. Each approach has its own advantages and considerations.

Selling AI-Generated Art as Image Files

Selling AI-generated art as image files allows artists to reach a wider audience and offer their art at a lower price point. Customers can purchase the digital file and print it themselves or use it for digital purposes such as wallpapers or social media posts. Selling digital files also eliminates the need for production and shipping, making it a more convenient option for artists.

However, selling AI-generated art as image files also comes with the risk of unauthorized reproduction and distribution. Artists should consider watermarking their digital files or selling them with a license that restricts usage rights to prevent unauthorized use.

Creating and selling merchandise based on AI art

Creating and selling merchandise based on AI-generated art allows artists to offer a tangible product that customers can enjoy and use in their daily lives. Merchandise can include items such as clothing, home decor, accessories, and more. Print-on-demand platforms like Redbubble and Society6 handle the production and shipping, making it a convenient option for artists.

However, artists should carefully consider the quality and design of their merchandise to ensure customer satisfaction. High-quality products and unique designs can help artists differentiate themselves in a competitive market. Additionally, artists should be  aware of any copyright or trademark restrictions when creating merchandise based on AI art to avoid legal issues.

Selling AI-generated Art as NFT

Selling AI-generated art as NFT (Non-Fungible Token) has become a popular trend. NFTs provide a way to prove ownership and authenticity of digital art. Artists can mint their AI art as NFTs and sell them on platforms like OpenSea or Rarible. However, artists should be aware of the environmental impact of NFTs and the potential for copyright infringement when selling AI-generated art as NFTs.

Selling AI-generated Art from DALL·E

DALL·E is a priced AI model developed by OpenAI that generates images from textual descriptions. While artists can use DALL·E to create AI-generated art, it is important to review and comply with OpenAI’s terms of use. Selling AI-generated art from DALL·E may have limitations or restrictions, so artists should familiarize themselves with the terms and conditions set by OpenAI.

Key takeaways 

Selling AI-generated art can be a rewarding endeavor for artists, but it also comes with legal considerations, platform choices, and considerations for selling image files or merchandise. Understanding the market demand, factors influencing value, and taking the right steps to get started can help artists succeed in this emerging field. Selling AI-generated art has the potential to disrupt the art market and open up new possibilities for artistic expression. While there may be challenges and uncertainties, artists who embrace this technology and find their unique voice can thrive in this evolving landscape. The future of AI-generated art is exciting, and artists have the opportunity to shape its trajectory.


Q: Is selling AI-generated art profitable?

A: The profitability of selling AI-generated art depends on various factors, including market demand, the uniqueness of the art, and the artist’s reputation. While there is potential for profitability, artists should actively promote their art and find their niche to maximize their chances of success.

Q: Is AI-generated art valuable?

A: The value of AI-generated art is subjective and can vary depending on individual perspectives and the art market. Factors such as uniqueness, artist reputation, and market demand can influence the value of AI art. Some collectors and buyers see AI art as a new and innovative form of artistic expression, while others may prefer traditional art forms.

Q: Can I sell my AI-generated art?

A: Yes, artists can sell their AI-generated art on various platforms and marketplaces. However, artists should be aware of the legal considerations, platform choices, and factors that can influence the value and profitability of their AI art. By understanding the market and taking the right steps, artists can successfully sell their AI-generated art.