Meta Platforms is set to begin training its artificial intelligence (AI) models using public content shared by adults on Facebook and Instagram in the UK. After facing regulatory backlash earlier this year, the company had paused its plans but is now moving forward again with AI training that uses public posts, including photos, captions, and comments.
The training will exclude private messages and content from users under 18. Meta made this announcement as part of its ongoing efforts to refine AI-driven tools across its platforms. The decision to resume training comes after a pause that was initiated in June, following feedback from the Irish privacy regulator.
User Notifications and Data Objection Process
Starting next week, Facebook and Instagram users in the UK will begin receiving in-app notifications explaining how Meta plans to use public content for AI training. Importantly, users will have the opportunity to object to their data being used in this way. Meta has worked closely with the UK’s Information Commissioner’s Office (ICO) to simplify the process for users to opt out of data processing, extending the window of time in which they can do so.
This comes after privacy advocacy groups like NOYB had urged European regulators to halt Meta’s plans, arguing that the company’s notifications didn’t meet the transparency and privacy standards required by EU regulations. However, Meta has since made adjustments, allowing users greater control over their data and the ability to object more easily.
Meta’s Focus on AI Development
Meta’s focus on AI-driven innovations has been a key part of its strategy to enhance user experience across its platforms. However, its efforts have not been without challenges. By collaborating with regulators and addressing concerns, Meta is aiming to ensure that AI development remains aligned with both regulatory standards and user expectations.
This latest move highlights the ongoing tension between technology advancement and data privacy. As AI continues to shape the future of social media, Meta’s ability to balance innovation with responsible data use will be critical.