Meta Platforms has announced the rollout of a new tool called AI Studio, which enables users to create, share, and design personalised AI chatbots. This groundbreaking feature is built with Meta’s Llama 3.1, the largest version of its mostly free artificial intelligence models, released last week. Llama 3.1 supports multiple languages and boasts performance metrics that rival paid models from competitors like OpenAI.
The AI Studio aims to offer users a unique way to interact with AI technology by allowing the creation of customized AI characters. These AI characters can be used across Meta’s various social media platforms, providing a personalized touch to user interactions. Instagram creators, in particular, can benefit from this tool by using AI characters as extensions of themselves. These AI extensions can handle common direct message questions and story replies, enhancing user engagement and efficiency.
This development comes as OpenAI, the maker of ChatGPT, works on a secretive project code-named “Strawberry.” According to a Reuters report earlier in July, the project aims to demonstrate the advanced reasoning capabilities of OpenAI’s models.
Meta’s AI Studio represents a significant step forward in the accessibility and functionality of AI technology, allowing users to leverage personalized AI in their daily social media interactions. The tool is expected to be a game-changer for content creators and users alike, providing a new way to enhance and personalize their online presence.